Why ESG Uses a Co-Op Model
Unlike traditional agencies or sales organizations, ESG is structured as a collaborative branding and marketing platform for independent advisors.
Advisors maintain their independence while gaining access to shared branding resources, educational materials, presentation tools, and marketing assets designed to support professional communication.
The goal is simple: spend less time building marketing infrastructure and more time building relationships.
Use of ESG materials is governed by the ESG Use Agreement and applicable trademark and copyright protections.